Regardless how the last few entries to this site have appeared, I don’t usually like to be maudlin. But I wanted to touch on a subject that I’ve talked about before: the aim of this site, and where it goes from here. But that requires a brief history lesson.
I registered the domain name crummysocks.com on December 17, 2001 on a lark. I was in the midst of finals in college and we were learning all about web programming languages, scripting languages, databases, and lots of etc. I figured it would be fun to grab a domain name and do some of that for myself. At that time, services like Bust A Name didn’t really exist (or if they did, I didn’t know anything about them), so I drew inspiration from my surroundings, saw that I was wearing threadbare socks that day, found that crummysocks.com was available and registered it, put together an old computer in my kitchen running Debian GNU/Linux, downloaded PHP-Nuke, and boom, I had (more or less) had a website.
I didn’t really have much of a goal at first. I just wanted to learn about putting together a website, and I think that I’ve succeeded in that (plus lots of other things). But my goals were ever changing, and I could never fully dedicate myself to a concrete vision for a long enough length of time. I would even spin up a sister site for a while once an idea struck, but intereste tended to fall off for any of them after too long, which left me discouraged. I also tried lots of things with this site, most of which didn’t really pan out. Like that failed attempt at turning this site from a regular ol’ blog way back in ought-three, to doing gamy-style blog-posts-masquerading-as-news, for a few weeks in ’07, right after I finished my short stint in the video game industry.
Yes, a lot of this material was covered a couple of years ago, so I won’t really be retreading that old ground again, but this site is important to me. It’s one of the first things that I created that I actually stuck with and added to and experimented with and learned from. So, it’s not going to go away any time soon, but I have to seriously look at it and decide what I want to do with it, where I want to go, and if maybe something is holding me back.
At one time I wanted to be come a professional web-guy that talked about video games, technology, and various other techy-related-things, and I have made some half-hearted attempts to crowbar this site into that mold, but that didn’t happen. In fact, very few of the things I’ve done here have even been seen by more than a handful of people (with a couple of exceptions).
So, why does this site struggle to find anything to ‘stick’? I have a few theories, and a lot of data, but I’ve narrowed down a few reasons that might not be the whole reason, but are enough to give me pause:
- This site has struggled with its identity for nearly 13 years. I never really had much of a focus for it, and whenever I did think I had a great idea, I shunted it off to another site where it never really gained much traction, and this one suffered from neglect in the meantime.
- I don’t market my site enough. When I first registered this site, I would go around to computers on campus and navigate as many computers as I could to crummysocks.com, and leave the browsers there. I wouldn’t set it as their home page, but I would try to make it look like someone was browsing the site, lost track of time, and then just left the browser open to something I had written. It didn’t really work very well, but these days I might spend a half a day writing some article or another, and might give out a feeble, “Hey, I wrote something, check it out, I guess” on Twitter… and that’s it.
- It’s possible that the things I write here just aren’t that interesting to anyone but me. I don’t really have any hard statistics on how many people I have subscribed via RSS, but I’m pretty sure it’s not many. Any time I post something, I get a brief uptick in views, but little to no feedback. I might get a comment or two from a friend or family member (which is appreciated, mind), but content here doesn’t seem to get traction anywhere, which is concerning. That leads to frustration, which leads to a content drought, which leads to even fewer visits, etc.
- I admit it. Crummysocks is embarrassing to say. It was a cute flight of fancy when I was a struggling college student, but now, well, it’s kind of less cute. I don’t really think about it any more, until I am confirming some information over the phone with a real actual person. When they’re verifying my email address I can hear them trying to hold back the, “Crummy Socks? What on earth is that about?” in their voice, and then I’m embarrassed. I don’t even like telling people I know about the name of this site because it sounds kind of dumb any more.
I could go on and on, but I think there’s a lot of good takeaway here. I need to re-envision what it is I want for my website to be. It’s probably time to de-emphasize this site (hey, 13 years is a good run) and put my full effort behind something a little more… respectable, I guess?
Not that this site is going to go away any time soon. You don’t just work on something off and on for thirteen years and then just casually discard it like… something funny… that you casually discard. No, now is the time to focus. To take all of the things I’ve learned from my failures, creating a YouTube series, running a video game marathon, and all of the disparate things that I’ve learned to do, and put them all together to make… something.
Okay, I haven’t actually figured out what that thing is yet. But these weekly updates are to help me shake off some of the writer’s rust (that’s a thing, right), which is definitely a step in the direction that I want to go.