I want to talk about some topics that I normally don’t discuss on this site, but before I do, I do want to make a few things perfectly clear:
- Sexism is a real problem, not just in video games, but in every facet of life.
- Racism, likewise, is a real-life problem.
- Gender and sexual identity are deeply personal issues, and can be extremely complicated.
- Neither I, nor anyone else, has any right or ability to tell you what should and should not offend you. All I can do is offer an opinion from my point of view, and it’s up to you to agree or disagree.
Please, refer to that list up there frequently as we go through the discussion today. I’m going to try and touch on a lot of topics that are a lot heavier than what I usually go over here, and I’m going to do it as objectively as I can, but the main point that I want to make today is: gamers are generally OK people.
If you go to Google right now and check, there are millions of pages out there that will tell you that gamers are horrible people.
They’re racist, they’re sexist (usually misogynist), they’re manchildren living in their parents’ basements (or college dorm rooms). They’re slovenly behemoths shoveling Cheetos into their gaping maws with their permanently-stained orange hands, washing it down their throats with a cocktail of Red Bull and Mountain Dew, and only pausing long enough to screech crumb-filled epithets into their headsets at the poor schlub on the other end of the match. That schlub is frequently a games-blogger. A no nonsense professional ‘games journalist‘ who plays games, not necessarily for fun, but because it’s part of their job. A person waist-deep in the gaming culture who occasionally takes time of their day to remind the community, the very community that makes up their audience, the very community that the author depends on to make a living, that they’re terrible people.
That does sound like a problem, doesn’t it?
Don’t get me wrong: death threats, rape threats, threats of bodily harm, and the like are never okay.
But before we go much further, I want to look at a few numbers:
There are currently about 318 million people in the United States, and of those, roughly 58% of them play video games, and 45% of those are female. That means that right now, today, of the 184,440,000 people who admit to playing video games: about 82,998,000 are female gamers and about 101,442,000 are male, of all ages. That’s an incredibly important set of figures.
That means that something like Call of Duty Modern Warfare 3, one of the poster children for video games that spawn abhorrent behavior, which sold 26.5 Million copies… only captured about 14% of the market.
Or something like Mass Effect 3, which had an ending that was so poorly received, that it had gamers up in arms with torches and pitchforks, ready to descend on Bioware headquarters and do horrible things, sold 1.85 million copies, which is less than one percent of the total game players in the US.
So, what am I getting at? Where is all of this leading?
Most of the blogs, magazines, web series, and etc. that cover video games are profit-seeking entities. The primary goal of a profit-seeking entity is to, you guessed it, maximize profit. Sure, they may provide a good or a service that you want, and those plums can be very nice, but those are all means to an end: revenue (usually ad revenue). With the staggering amount of websites now on the Internet and the absolutely insane amount of content generated every minute of every day, it’s increasingly difficult to get your voice heard by shouting into the void. So, you rely on one of the oldest axioms in media: “If it bleeds, it leads“.
The media loves a good firestorm, and is not above stoking the coals or stirring the pot, or just glorifying being a jackass to get the most potential clicks/views out of any story they can. The media is not stupid. It knows that controversy, fear-mongering, and sensationalism get viewers/listeners/clicks/whatever. More whatever means more ad revenue, and more ad revenue means that the media outlet can pay its bills, hire content creators to ply their trade full time.
I get that.
And it’s no great secret that ad revenue for virtually every media outlet is vanishingly small. But that’s how practically all of these megablogs on the Internet work: The sites exist only to deliver ads. The content is secondary, and only exists to show you more ads and generate more revenue. Anyone that tries to tell you otherwise is either delusional or works full-time for an ad-supported entity. *By the way, I’m much more likely to put up with some nonintrusive ads if you provide me with something that I find useful and you ask nicely, but trying to guilt me into doing it won’t happen.
So, where does that leave us?
The takeaway I want everyone reading this article (both of you) is that:
- It would be very nice if the media stopped equating the abhorrent behavior of 14% of the video gamer community as representative of all of us (we also mustn’t lose sight of the fact that a small percentage of a large number, can still be an objectively large number). I realize that’s not likely to happen, but can we at least stop feeding the trolls? Once we do that, we might actually discover that most gamers are actually okay people, and once that happens, we might actually be able to have a real discussion.
- Sexism, misogyny, rape, racism, and gender identity are real issues that deserve real attention and thoughtful discussion. They shouldn’t be trivialized and used as a way to boost pageviews/clicks/ad revenue on a slow news day (or any other news day) or to build a personal brand. And they certainly shouldn’t be used as talking points to try and sell you something. These issues are more complicated than can be dissected in an occasional blog entry/video/podcast
- Your favorite ad-supported website exists solely to show you ads to generate ad revenue. If something even mildly controversial pops up on your favorite site and contains language that entices you to click (“…and you won’t believe what happens next!”), it’s probably there to try and generate a spike in pageviews (which equals ad dollars), and you can bet that it will continue showing up every so often to boost views/revenues. Controversy creates cash, after all.
These are all important issues, and I can’t tell you what to make of them. Use your own brain, come to your own conclusions. Consider opposing viewpoints and learn more about the issue whenever and wherever you can and be flexible enough to change your stance if you find you had some misconceptions. Don’t let the vocal minority color your perceptions of the whole community, don’t feed the trolls. Always, always, be mindful of articles trying to sensationalize something to get a rise out of you, they’re primarily concerned with clicks, ads, and eyeballs (as long as you clicked on it and looked at an ad, they don’t care about you, personally, any more). And, above all, don’t be a passive observer. Take action, participate in communities, champion ideas you feel strongly about, and help make the world a better place.