Selling Shirts

April 9th, 2007

It has recently come to my attention that the almost-worthless website ranking site Alexa has begun selling shirts of most of the sites that they track statistics of.

The shirts are pretty ugly and pointless. As proud as I am of my ranking on their site, I don’t think that I or anyone else is going to ever want a shirt that proudly proclaims my Alexa rank (as of this writing) of 3,560,408 (no kidding, look it up!).

But, really, Alexa ratings are pretty worthless. Alexa tracks the viewing habits of users who are using their toolbar in their browser. The Alexa toolbar only works for people using Internet Explorer in Windows operating systems. While this gets a respectable amount of statistics, it ignores a healthy chunk of the Internet browsing populace.

My Alexa rating, then, is an OK metric, but ultimately of limited use. I usually don’t even bother checking it.

Now I see that they are using the data that they’ve collected about my site to sell tee shirts. Low quality tee shirts look like something that the marketing department threw together in about ten minutes. I’m assuming that the tee shirts are for the people that own the sites, because I’m not sure who else would be the target for a shirt that proclaims, “Will dance for better Alexa rank 3,560,408″. I don’t think that it’s worth $20 for me to put that on a shirt that I would actually wear anywhere.

If anyone has $20 burning a hole in their pocket and they just have to have come crummysocks.com branded-wear, send me a message and we can work something out.

M&M’s

March 18th, 2007

Statistically analyzing the color distribution of M&M’s is apparently a not too uncommon exercise to help students learn about probability, averages, and other useful statistics. I was first exposed to this activity while taking a statistics class at my college, but it’s a useful tool for anyone to learn these concepts. It’s also one of the few learning activities you can eat when you’re finished, which is never a bad thing.

I recently came into possession of two 14 ounce bags of Dark Chocolate M&M’s. Before I ate them I decided to see what the breakdown of colors was, and to see what other information that I could extract from them, useful or not.

Here’s what I discovered:

Searching the official M&M’s site(sound warning) turned up the following information on the breakdown of colors:

“Brown – 17%, Yellow – 17%, Red – 17%, Blue – 17%, Orange – 16%, Green – 16%”

I had two “Medium Size Bags” of Dark Chocolate M&M’s. Medium Size in this case means a bag of 14 ounces. I don’t actually have a scale, so I had to take the word on the packages that they did indeed each contain 14 ounces of M&M’s. Including broken pieces Bag 1 had 462.5 M&M’s and Bag 2 had 466 M&M’s Giving us a grand total of 928.5 M&M’s. Dividing the number of M&M’s in the bag by the number of ounces on the bags gives us 33.04 M&M’s/oz for Bag #1, 33.29 M&M’s/oz for Bag #2, or an average of 33.16 M&M’s/oz.

Awesome.

Next I decided to look at the breakdown of the colors to see what distribution of colors the manufacturer determined was aesthetically pleasing. My counting results are in the following table:

  Bag #1 Bag #2 Total
Red 62.5 71.5 134
Orange 80 82 162
Blue 78 76 154
Brown 78.5 82.5 161
Green 78.5 64 142.5
Yellow 85 90 175
Totals 462.5 466 928.5

So, what does that mean? Well, by itself, not much yet, so let’s throw some more math at it.

The following table shows the percentage of each color in each bag, and then the overall percentage of each color.

  Bag #1 Bag #2 Overall
Red 13.51% 15.34% 14.43%
Orange 17.30% 17.60% 17.45%
Blue 16.86% 16.31% 16.59%
Brown 16.97% 17.70% 17.34%
Green 16.97% 13.73% 15.35%
Yellow 18.38% 19.31% 18.85%

Putting the data into delicious pie-form yields the following three graphs:

Most of these percentages are reasonably close to the above-mentioned distribution (Brown – 17%, Yellow – 17%, Red – 17%, Blue – 17%, Orange – 16%, Green – 16%). However, there are a few anomalies: Red is consistently low, Green is inconsistent but averages low, and Yellow is significantly higher than the 17% reported by the website.

So far, so good, but I felt the need to proceed further to unlock other secrets this mountain of treats held, so I pressed on, and threw another graph at it.

Dividing the number of M&M’s I counted in each bag by the weight printed on the bags told me that there are approximately 33 candies in one ounce of M&M’s. Using the percentages calculated above, any one ounce will have colors in roughly the following quantities:

  Bag #1 Bag #2 Overall
Red 4.46 5.11 4.79
Orange 5.71 5.86 5.79
Blue 5.57 5.43 5.5
Brown 5.61 5.89 5.75
Green 5.61 5.89 5.75
Yellow 6.07 6.43 6.25

From this we can extrapolate that a ‘small bag’ (1.79 ounces) of Dark Chocolate M&M’s will have an approximate breakdown as follows:

Small Bag
Red 8.57
Orange 10.36
Blue 9.85
Brown 10.29
Green 9.11
Yellow 11.19

Needlessly extracting further information tells us that, given the admittedly small sample size, when reaching into a new bag of Dark Chocolate M&M’s your chances of pulling out a specific color can be approximated by the table below:

Chance of Pulling out One Color
Red 14.43%
Orange 17.45%
Blue 16.59%
Brown 17.34%
Green 15.35%
Yellow 18.85%

Could we go further? Of course! The sky’s the limit, really. I just ran out of fun graphs to try. Feel free to take my sample data and compare it with your own, or do anything you want with it. Copy it, teach with it, grade it and tell me what I did wrong. Just drop me a line to let me know where it ends up.

More sites

March 8th, 2007

Since I don’t already have enough to do, I’ve started to use one of my other domains as a gamesblog (the link is to your right. That’s where I’ll post shorter updates while I’m working on the next story for this site.

Prowess redux, revisited, and recycled

February 28th, 2007

Way back in 2004 I created a video (also viewable here) that celebrated the death sequences in some classic (and some not so classic) video games. It seems that the video was so good that GameTap created a similar video and used it in some of their marketing (“Live to die another day” or some such).

And today we have the 8-bit Death Montage. Similar, but different. Both are worth watching, but the one on this site might be a bit more entertaining.

But that might just be me.

The Wii For Will Fund

February 21st, 2007

Due to circumstances beyond my control that I won’t be going into here, I’ve been a little behind in riding the Wave of The Future and realizing the Next Generation of Gaming. To that end, I’ve decided (via prodding from some select individuals to utilize the power of the Internet and Micropayments(tm) to set up the Wii For Will Fund (the WFWF).

Any contribution, big or small, will not only earn you my everlasting thanks, but I will also give you a link on this page to the site of your choice (within reason, of course), and will keep this page up for as long as this site exists.

Here is a list of people that have contributed to the WFWF. If you would like to be included on this list, and have your name immortalized let me know here. Many thanks to all who contributed!

The Basscam

February 10th, 2007

To your left you will notice the brand new block: ‘Basscam’. With the right tools, and about ten minutes, you can have one too.

What do I need?

The Basscam is my webcam… kind of. It’s the end product of using some technology that I had laying around the house primarily gathering dust.

How can I get one?

To create your very own, you will need the following:

  • One Game Boy Camera
  • One Super NES
  • One Super Game Boy
  • One TV Tuner
  • One Webcam Software Package
  • One Windows-based Computer and
  • One Place to Put the Images

Finding the Game Boy Camera and the Super Game Boy may be your most difficult tasks. Neither piece of hardware was particularly rare, but I rarely see them in most second-hand stores. Even Super NES systems seem to be getting slightly more difficult to find in my area.

Your choice of TV Tuner doesn’t really matter, as long as there are drivers for your version of Windows. My TV Tuner is a Hauppage WinTV model of some sort it was inexpensive when I bought it several years ago and it works reasonably well.

For software, I originally went with Yawcam, which hadn’t seen a proper update in quite some time and refused to work properly. I ultimately decided on Fwink. Setup was fairly straightforward. It detected my video device right away. The important things to pay attention to here are the FTP settings and the Video Source settings. The FTP Settings should point to some public site that you have access to. Getting that set up is beyond the scope of this article, however. You should make sure your Video Source settings are correct, i.e. if you have your Super NES connected to your Video Composite, select Video Composite, if it’s connected to the F-connector, choose the proper channel… unless you plan on broadcasting your local television across the internet. You can also use the various settings to do all kinds of neat effects like cropping, adding a time stamp, capture quality, etc.

Stick your Game Boy Camera in your Super Game Boy, stick your Super Game Boy into your Super NES, and plug your Super NES into your TV Tuner. You’ll probably notice that I also used my Super Advantage as the controller. That’s for style. I’m sure a normal controller would work too… Probably. Once that’s done, you should be presented with the Game Boy Camera menu. From here you’ll want to press the “A” button to bypass the title screen, then go to Shoot -> Shoot. You’ll be presented with the viewfinder. Adjust the contrast and brightness (with the D-Pad) to your liking.

And there you have it! An easy, do-it-yourself retro webcam!

2006 – R.I.P.

January 13th, 2007

Another year is down, and what a year it was. As is the January Tradition absolutely everywhere, let’s run down some of the events of the past year.

Best Game of 2006 That I Had a Hand In

As you may or may not be aware, I spent a good chunk of 2006 employed with Left Field Productions and while I was there we completed World Series of Poker: Tournament of Champions, the PSP port of MTX Mototrax, and Dave Mirra BMX Challenge. The Left Field crew is fantastically talented and just a great group to work with, and them allowing me to break into the industry and experience game development firsthand was certainly the highlight of my year and something that I will always be grateful for.

E3

One of the side effects of me working for a game developer was gratis admission to the final E3. Of course, we didn’t know it was the final E3 until months afterward. The event itself was pretty incredible, and I was actually thankful that I didn’t decide to write up the news for this (or any other) site. I walked by the 1up booth a few times and the people inside looked absolutely haggard, even on day 1.

I know I didn’t see everything, even though I was there for two of the three days. I can see, though, why the decision was made to radically alter the format of the show for next year. As neat as it was to see Tony Hawk on a half-pipe in the middle of one of the halls, Sinbad eating lunch, and Adam Sessler taking a coffee break, I can’t see how that enticed the businesspeople to buy more copies of Game X for the holiday season. In fact, there were so many non-business and non-press people there that seeing someone sitting down to take notes on his laptop or (attempting to) conduct a business meeting was like seeing Bigfoot copulating with the Loch Ness monster.

Some of my E3 Highlights:

  • Celebrity Spotting
  • Kentia Hall
    • The history of video games exhibit
    • Theseus
    • The booth operator of Monster and Me playing the game instead of actually talking to anyone. To be fair, I was the only one at the booth.
    • All of the other fantastic Korean and Chinese games that will (likely) never see any kind of release in the US.

The Release of the PS3 and Wii

The people camped out for days, the eBay auctions, the shortages, the shootings… No doubt about it, the anticipation for the two consoles was high. Some of the games on the PS3 look absolutely amazing, and the Wii is living up to my expectations of being a “GameCube 1.5″. I’m definitely looking forward to the coming year to see what these two consoles are going to be capable of.

Bully comes out

To no huge surprise Bully, the very anticipated game from Rockstar North (beware, ridiculously obtuse Flash site), finally came out, but not without its share of controversy. Way too much to go into here, but I will say that shortly after its release I was at my local Best Buy and an employee told me that the game was “Just like Harry Potter, but without the magic.”

Spike TV’s VGAs

Once again Spike TV tries to cash in on the video game ‘craze’ by concocting a couple of hours tripe loaded with tired old jokes, too much ‘attitude’, and very little respect to the industry. As good as The Godfater, Scarface, The Sopranos, and Family Guy games allegedly are, I’m amazed that at least one of them was nominated for nearly every ‘award': Best Game Based on a Movie or TV Show, Best Performance by a Human – Male, Best Male Supporting, Best Performance by a Human – Female, Best Female Supporting, Best Cast. Nintendo’s systems didn’t have too many games nominated for much, but Princess Peach was nominated for Cyber Vixen of the Year (and lost, shockingly). They tried to get some ‘street cred’ by having an award for Best Classic Game, but their criteria for a ‘classic’ game seems to be: An arcade game published by Namco between 1980 and 1983… and Centipede.

I realize that the VGA’s aren’t for me, and there were some reasonably entertaining moments, but when Peter Jackson’s King Kong: The Official Game of the Movie can take so many awards immediately after being released something might be suspect.

My first experience with SLI

Mid-2006 was the time that I decided to upgrade the old computerbox. I had finally reached the point that if I wanted to upgrade one piece, I’d have to upgrade all the pieces. So, I decided to try out nVidia’s multi-GPU solution, SLI. In a nutshell, SLI lets me put two video cards in my system and when I’m doing something that requires 3D, like playing a game, the cards will work in tandem to draw the scenes. The cards I chose were the XFX GeForce 7600GS Xtreme Edition. I haven’t really bought any games recently that stress the cards, but I can get about 400 frames per second in Quake III.

Steam sucks

Because I just plain don’t like the idea behind Steam, I never actually got around to playing Half-Life 2 or Half-Life 2: Episode 1. However, I got the Half-Life anthology collection for Christmas, which has the installation of Steam as a prerequisite. I was right, Steam sucks.

We’re living in the Land of the Future, I can accept digital distribution as a valid method of content distribution, though it might not be my preferred delivery choice. The implementation of Steam, however, leaves much to be desired:

I want to play a game, I click on Steam.

Steam wants to update itself. I just want to play my game. Too bad, I’m going to wait until Steam is updated.

Steam updates itself. Steam loads up, not the game selection menu, the Store.

Steam makes sure my copy of my game is still valid (it was the last time I played it). It is, I get to play.

I stop playing, back to the game list. I close Steam. I go to my System Tray and close Steam again. For real this time.

Bleh, and I thought just having intro cinematics for each of the companies that made my game was bad.

Bring it on, ’07

2006 was a heck of a year; 2007 has a lot to live up to.

Prepping a 128 MB USB Thumb Drive to Install Debian Linux

December 25th, 2006

Some months ago, I upgraded my main workstation. I had reached the point where if I was going to upgrade one component, I had to upgrade them all. This left me with my current new machine and my old machine which was fairly complete and still reasonably powerful. Rather than have a completely assembled computer gather dust in the corner, I decided that I needed to install some kind of operating system. I chose Linux because it was freely available and, well, I like a challenge.

My only problem was that my DVD-ROM drive gave up the ghost long ago and I didn’t have a spare to replace it. It occurred to me that since my old computer supported booting from a USB device that I should be able to get the computer booted and the install process started.

This worked out so much better in my head.

I found several guides on how to create a thumb drive capable of booting, but the problem is they all require you to already have Linux installed in some fashion before you can do it, which I didn’t.

I was moderately successful with installing DSL to a thumb drive, which was neat, but that’s not what I really wanted.

I eventually settled on Debian Linux. I had used Debian for years to power this site before I switched to dedicated hosting this summer, and quite liked it. Also, it was the only distribution that I could get to work with this method.

Installing Debian Linux From a 128MB USB Drive

What you will need:

  • 1 128MB USB Drive (although if you use something bigger you will have more options)
  • 1 Debian install image
  • boot.img.gz
  • 1 Knoppix disc

Downloading the software

For this method, you will need to put some files on your thumb drive to not only start the computer, but to initiate the install process. Debian’s install manual tells you that you will need to download “hd-media/boot.img.gz”, but doesn’t tell you where to get it. I was able to find that file here,
and it will be in a similar location on your favorite mirror. You’re also going to want to download an install image so your computer will have something to do when you start it up. Since I’m working with a 128MB drive, I decided to go with the Business Card .iso. It weighs in at about 40MB and is just big enough kick off the install. If your drive is bigger, you might want to consider going with the Network Install, but it’s not strictly necessary. I saved these in the root directory of my hard drive, to make them easier to find. Both images can be found here.

Next we need a Linux environment to prepare the USB drive. I decided to go with Knoppix for this, primarily because I had already created a Knoppix CD recently to check my laptop’s Linux compatibility (but that’s another article).

Next, put the Knoppix CD in the CD/DVD drive of your computer and reboot. When the Knoppix boot menu appears, type in “knoppix 2″ so we boot into text mode. No sense in loading the entire disc when we just need the text interface.

boot: knoppix 2

Once the boot process has finished and your USB drive is plugged in, you should now find that a mount point has been created for your drive under “/mnt”

cd /mnt
ls

The drives that Knoppix has detected and set up will be listed here. I am using serial-ATA on the machine that I was using to prep the drive, and that showed up as /mnt/sda1 while the USB drive showed up as /mnt/sdb. It is VERY IMPORTANT that you know which drive is your USB drive and which drive is your data drive. A quick test by removing the USB drive showed that /mnt/sdb disappeared, and reinserting it caused it to come back.

Next we need to mount our existing hard drive onto our file system. Replace “sda1″ with whatever your hard drive was detected as.

mount sda1

This will put your existing hard drive in the directory structure. Now we need to navigate to our downloaded images. You will need to change this path to wherever you stored the images.

cd sda1/debian

Now install the boot.img.gz file. It is VERY IMPORTANT that you replace “sdb” with whatever Knoppix detected your USB drive as. This will IRREVOCABLY ERASE EVERYTHING on the target drive. Double check it, and then check it again.

zcat boot.img.gz > /dev/sdb

This could take several minutes. I was given an error that there was not enough free space on the device. I ignored it, and suffered no ill effects.

Once that process is completed, we need to mount the USB drive into the filesystem, substituting the device for your thumb drive for “sdb”.

mount /mnt/sdb

Then copy your install image to the drive.

cp debian-31r4-i386-businesscard.iso /mnt/sdb/

Once that’s complete, unmount the USB drive before removing it from the system.

umount /mnt/sdb

You have now prepared a portable, bootable, Debian Linux Installer that you can wear around your neck.

To restart your Knoppix system just type in ‘reboot’, remove the CD when prompted, and hit Enter when prompted.

reboot

Now put your USB drive in the computer you want to install Debian on. Make sure you set in the BIOS that you want to boot from your USB device. Some motherboards (mine included) won’t boot from the USB drive unless you also turn on ‘USB Keyboard Support’, so ensure that’s turned on as well. Once you’ve verified that the settings are correct, reboot and you should be greeted with the Debian installer. Unfortunately, going through the install process is beyond the scope of this article. If you need help with that, I would suggest looking at the Install Manual or nosing around in the forums.

Virulent

December 15th, 2006

It’s the Holy Grail of advertisers everywhere, a hype machine that can be started with a pittance and then will run itself, generating an enormous amount of what is known in the industry as ‘mind-share’. What could I possibly be talking about? Why, the latest way devised by marketeers to separate you from your dollars: viral marketing.

So, what exactly is viral marketing? As always, the Wikipedia has a decent writeup, but it can be pretty well summed up like this: a marketing campaign designed to take advantage of such powerful forces as word-of-mouth advertising (or other social networks), which will in turn generate ‘buzz’ and ultimately sales.

To illustrate, let’s think back to any Ron Popiel infomercial. (Incidentally, infomercials are just about the most entertaining form of television there is.) Ron will spend the majority of the show detailing what amazing things his new product can do. Toward the end of the show, Ron starts knocking down the price of the item from whatever crazy level it started out at to something that, by comparison, is ridiculously cheap. Right before he gives out the ‘final’ price, he asks the consumer (that’s you!) to do him a favor: if you promise to tell a couple of friends about the amazing deal you just got, he’ll take even more off the price.

Now, what just happened?

First, you watched the half-hour (or more) advertisement. An advertisement that probably showed some product doing something that was genuinely amazing, or that simplified some mind-numbing or labor-intensive task. That likely stuck in your mind, and even if you don’t buy the product odds are good that you’ll remember about the knife that could cut through the head of a hammer and still slice a tomato with ease. When the commercial comes on again you might even get a friend to watch it.

Next is the matter of price. Let’s be honest with ourselves here, Ron went into that studio knowing full well what the price of his Amaze-o-product was going to be. He started ridiculously high and worked his way down through all the prices that ‘you aren’t going to pay today’ until he got to his ‘final’ price to make it sound like he was giving you the deal of a lifetime. Then he makes you the deal: tell two people about the product and he’ll take off some more dollars. Ron has created the perception that he is giving you a discount in exchange for you advertising his product for him.

There are two key ideas at work here: the commercial itself, and you telling two of your friends.

The commercial itself, is not viral. It’s just a half-hour message about the product delivered directly to you. This is known as ‘Direct Response Marketing’. If, however, you tell friends that they have to watch this commercial because of some super-amazing thing that the product can do, that begins to be viral and is closely related to ‘telling two friends’.

When you agree to ‘tell two friends’, you’re using your personal social network to increase awareness of the product. If you buy the product and tell two friends, and they tell two friends, and they tell two friends, you can see how quickly the information can spread, almost like a virus, and in short order you have throngs of people that are clamoring to buy the product who may have never even seen the original ad.

So, what does this have to do with anything?

Social networking on the Internet has exploded on the Internet in recent years. Sites like Myspace, YouTube, Orkut, Friendster, and the entire Internet itself are all places where potential consumers get together and pass links, videos, games, and pretty much anything they find interesting around. This can result in some Internet phenomena becoming wildly popular and pervasive through nothing more than electronic word-of-mouth advertising.

Marketers want to harness this power.

Marketers can be a sneaky bunch when they want to be. They’ll slip in an ad when you least expect it in their attempt to part you from your dollars. They will create ads that don’t immediately look like ads. The tricky part of making something viral is making something that people are going to want to pass around. What’s likely to be passed around? Given the nature of the Internet, it’s almost impossible to know. That doesn’t mean that you can’t try and get the word of mouth started yourself.

This can be successful (see Subservient Chicken) if done well. If done poorly, however, it could actually be damaging.

Which brings me to Sony’s latest attempt at viral marketing, All I Want For Christmas is a PSP(the site has been deleted as of today). Before the site vanished, it portrayed itself as ‘your own personal psp hype machine, here to help you wage a holiday assault on ur parents, girl, granny, boss – whoever – so they know what you really want.’ The site hosted ridiculous videos, ads to print out, PSP-oriented blog entries, and the whole bit to make it seem like there were two guys who created a website just to help you tell people that you wanted a PSP for the holidays. They even had people go to the forums of popular gaming sites and plant links back to the ridiculous videos and the site. There were no indicators on the site that it was backed by a corporate entity, but suspicions abounded. It was quickly discovered that the site was indeed faked. The site has now vanished and the FTC beginning to investigate these techniques.

Which makes sense to me, really. I like knowing that what I’m seeing or hearing is an ad. In fact, I think that you and I both deserve to know what’s real and what’s manufactured. If someone tells me that Vess Black Cherry soda is delicious I need to know if they’re telling me this because they actually believe it’s delicious (which it is), or if they’re getting paid to tell me that it tastes like Carbonated Happiness (which I’m not).

I understand that advertising is integral to the longevity of many businesses in the world. No advertising would lead to decreased awareness, decreased awareness would lead to less sales, less sales would lead to less profits, less profits would lead to less development of new products or technologies, and if profits dipped low enough companies might cease to exist. I just don’t have to like how it is attempting to saturate every experience of my life.

Maintain

December 12th, 2006

Today I’ve fixed an annoying little bug, which should make commenting on things that much easier.

I’ve also gone through and culled all the users who’ve registered for accounts but:

  • Never logged in
  • Had their registration email bounce back to me or
  • did nothing but ‘spammy’ things.

If you think that I deleted your account in error, feel free to contact me.